BRAD COPE

Brad Cope | Marketing, Communications, and Brand

MARKETING

COMMUNICATIONS

BRAND

I lead strategic communications that cut through complexity to drive business results.

By guiding marketing, communications, and brand functions ranging from startups to the Fortune 500. In B2B, B2C, and B2G. And for nationally recognized brands like Southwest Airlines, Panera Bread, Fidelity Investments, and Interstate Batteries.

With more than 15 years of senior-level experience built on a foundation in magazine editing, I blend disciplined strategy with imaginative storytelling. Think compelling content that is credible, audience-centered, and built to last.

What happens when strategy meets imagination?

Clearer messaging. Stronger alignment. Greater trust.

Especially in complex environments like healthcare, legal services, higher education, financial services, and mission-driven organizations.

Read on to explore my work in marketing, communications, and brand.

WHAT I DO

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STRATEGIC MARKETING

Out of the many problems in business, marketing can solve only about 20 of them. Focus on your top three and get cracking.

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COMPELLING COMMUNICATIONS

“Trust generation, not lead generation.” That’s the goal—and the result—of effective communication.

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BRAND
POWER

Positioning comes first, as Al Reis taught us. Define yours to gain a hearing for your brand in a noisy marketplace.

WHAT I’VE DONE

Brad Cope | Marketing, Communications, and Brand | Magazine cover titled "Current" with green background, featuring a large white repair shop container labeled "INTERSTATE BATTERIES" with the tagline "Outrageously Dependable".
Brad Cope | Marketing, Communications, and Brand | A one-pager explaining how HMS helps fight healthcare fraud with analytics and investigative support.
Brad Cope | Marketing, Communications, and Brand | A Medecision case study titled "How Brand New Day Delivers Engagement With Aerial" discussing the use of Aerial to improve clinical integration for Brand New Day, a Medicare Advantage plan.
Brad Cope | Marketing, Communications, and Brand | Interstate Batteries retail advertisement.
Brad Cope | Marketing, Communications, and Brand | HMS Infographic showing healthcare technology benefits, cost savings, clients, solutions, and data statistics.
Brad Cope | Marketing, Communications, and Brand | Interstate Batteries conference flyer for Interstate All Battery Center Convention.
Brad Cope | Marketing, Communications, and Brand | Signify Health brochure.
Brad Cope | Marketing, Communications, and Brand | Interstate Batteries email newsletter.
Brad Cope | Marketing, Communications, and Brand | HMS one-pager featuring the population health solution EssetteSuite.
Brad Cope | Marketing, Communications, and Brand | Interstate Batteries conference brochure.
Brad Cope | Marketing, Communications, and Brand | HMS case study featuring an improper payment solution for a large Medicaid and Medicare managed care organization.

MAKE A STATEMENT

Boldness gets results, as shown by the “Integrity League” campaign for the $500 million B2B and B2G healthcare SaaS and IT company HMS. While competitors relied on a tired rotation of stock images, this superhero-themed tradeshow video helped boost sales leads by 30% in one year.

AIM FOR HEAD AND HEART

Effective “about us” videos speak to the whole person. This selection from the $500 million B2B and B2G healthcare SaaS and IT company HMS showcases both reason and emotion, delivering on its brand promise of “enterprising healthcare” in less than two minutes.

INSPIRE THROUGH TRANSFORMATION

Since seeing is believing, let the camera tell the story of transformation. Videos like this one helped the startup B2B and B2C device company Bellus Medical increase sales by 81% in one year.

  • "Brad led our marketing organization and helped us to greatly improve and expand every aspect of our marketing program. I would welcome the opportunity to work with Brad again in the future."

    Charlie Falcone, CEO, Verisys Corporation/Aperture Health

  • "I worked closely with Brad on several projects, including a thought leadership speakers series, conference strategy, and social media program implementations. Brad consistently exerts creativity, technical expertise, and excellent project management skills. He is able to accomplish a lot with few resources, and always does so with a steady and effective communication style."

    Maria Perrin, Co-CEO, Muze Health

  • "I had the pleasure of working with Brad on new product launches as well brand development of existing solutions. I always found him thorough, conscientious, and collabortative. He is a committed professional."

    Joel Portice, CEO, Egnite Health

  • “Brad has a knack for analyzing an opportunity, finding the best way to communicate it, and then exceed the ROI. I loved working with Brad and would recommend him without reservation."

    Marilee McInnis, Senior Director of Global Communication - Health and Wellness, Walmart

  • “Brad’s leadership in marketing and communications during his Level Legal tenure was impressive. He drove significant demand through strategic initiatives that resulted in a 30x increase in annual lead generation.”

    Rob Robinson, Managing Director of ComplexDiscovery Solutions

  • "Brad combines sharp strategic thinking with practical execution. If you need someone who can clarify your story and build real demand, he's an excellent partner."

    Jim Jinright, Managing Partner, JRJ Search Group

  • “Brad is able to take a lot of complicated information and spin it into a message that is easy to understand and engages an audience. Best of all, his character is solid.”

    Jane Koenecke, Vice President of Communications and Events at Interstate Batteries

  • “Brad is one of the best marketing people I have worked with in over 20 years being in the healthcare industry. In a world where innovation and creativity is not always there, Brad is able to think outside of the box.”

    Mark Isbitts, Head of Product, North America - Risk and Safety at RLDatix

  • “Brad is a great person that connects/interacts well with all stakeholders - a professional’s professional if you will.”

    Justin S. Gilfert, General Counsel at Verisys Corporation

  • “Brad developed and socialized a new market strategy for our entire Aerial solution as an ‘experience,’ including brand architecture, positioning, messaging and research-based personas. Within just six months, our positive brand perception increased 5 percentage points.”

    Robert Wardrop, Vice President of Customer Experience at MacroHealth

  • “Brad always thinks of all the stakeholders involved to ensure success. He will elevate your thinking and results!”

    Aisha Carey, Key Account Manager at Cutera