BRAD COPE

MARKETING

CONTENT

BRAND

I help organizations cut through complexity with strategic and creative communication.

By guiding marketing, content, and brand functions ranging from nonprofit startups to Fortune 500 institutions. In B2B, B2C, and B2G. And for nationally recognized brands like Southwest Airlines, Fidelity Investments, Panera Bread, and Interstate Batteries.

With more than 15 years of senior-level experience built on a foundation in magazine editing, I blend disciplined strategy with imaginative storytelling. Think compelling content that is credible, audience-centered, and built to last.

What happens when strategy meets imagination? Clearer messaging. Stronger alignment. Greater trust. Especially in complex environments like healthcare, legal services, higher education, financial services, and mission-driven organizations.

Read on to explore my work in marketing, content, and brand.

WHAT I DO

STRATEGIC MARKETING

Out of the many problems in business, marketing can solve only about 20 of them. Focus on your top three and get cracking.

COMPELLING CONTENT

“Trust generation, not lead generation.” That’s the goal—and the result—of effective content.

BRAND
POWER

Positioning comes first, as Al Reis taught us. Define yours to gain a hearing for your brand in a noisy marketplace.

WHAT I’VE DONE

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MAKE A STATEMENT

Boldness gets results, as shown by the “Integrity League” campaign for the $500 million B2B and B2G healthcare SaaS and IT company HMS. While competitors relied on a tired rotation of stock images, this superhero-themed tradeshow video helped boost sales leads by 30% in one year.

AIM FOR HEAD AND HEART

Effective “about us” videos speak to the whole person. This selection from the $500 million B2B and B2G healthcare SaaS and IT company HMS showcases both reason and emotion, delivering on its brand promise of “enterprising healthcare” in less than two minutes.

INSPIRE THROUGH TRANSFORMATION

Since seeing is believing, let the camera tell the story of transformation. Videos like this one helped the startup B2B and B2C device company Bellus Medical increase sales by 81% in one year.

  • “Brad’s leadership in marketing and communications during his Level Legal tenure was impressive. He drove significant demand through strategic initiatives that resulted in a 30x increase in annual lead generation.”

    Rob Robinson, Managing Director of ComplexDiscovery Solutions

  • “Brad is a great person that connects/interacts well with all stakeholders - a professional’s professional if you will.”

    Justin S. Gilfert, General Counsel at Verisys Corporation

  • “Brad developed and socialized a new market strategy for our entire Aerial solution as an ‘experience,’ including brand architecture, positioning, messaging and research-based personas. Within just six months, our positive brand perception increased 5 percentage points.”

    Robert Wardrop, Vice President of Customer Experience at MacroHealth

  • “Brad always thinks of all the stakeholders involved to ensure success. He will elevate your thinking and results!”

    Aisha Carey, Key Account Manager at Cutera

  • “Brad is one of the best marketing people I have worked with in over 20 years being in the healthcare industry. In a world where innovation and creativity is not always there, Brad is able to think outside of the box.”

    Mark Isbitts, Head of Product, North America - Risk and Safety at RLDatix

  • “Brad is able to take a lot of complicated information and spin it into a message that is easy to understand and engages an audience. Best of all, his character is solid.”

    Jane Koenecke, Vice President of Communications and Events at Interstate Batteries

  • “Brad has a knack for analyzing an opportunity, finding the best way to communicate it, and then exceed the ROI.”

    Marilee McInnis, Senior Director of Global Communication - Health and Wellness, Walmart