BIOGRAPHY
Brad Cope is a creative and data-driven marketing leader, content engine, and brand advocate.
The creativity started in a previous life as an award-winning editor and writer for national consumer magazines, including the 3.2-million reader Southwest Airlines Magazine.
The data piece began more than a decade ago through ROI dashboards fortified by all aspects of digital marketing: video, SEO, SEM, social media, marketing automation, email, gamification, virtual reality, and more.
Merging creativity and data solved a variety of problems at B2B, B2C, and B2G companies in multiple industries:
For the $500 million B2B and B2G healthcare SaaS and IT company HMS, it meant engaging advertising that boosted brand awareness metrics by 35% in one year.
For Fidelity Investments, Panera Bread, and T. Rowe Price, it required B2C content that attracted customers.
For the B2B concierge technology services company Level Legal, it meant multi-touch campaigns and strong tradeshow execution that increased lead generation by 30x.
For five companies, it looked like a whole new brand.
He has held senior-level marketing and communications roles at Level Legal, Verisys Corporation/Aperture Health, Medecision, Crown Aesthetics/Bellus Medical, HMS, Interstate Batteries, as well as heading up Brad Cope Communications.
Cope is a two-time winner of the Gold Quill from the International Association of Business Communicators and a four-time Dallas/Fort Worth American Marketing Association Marketer of the Year. He’s also a Professional Certified Marketer in Marketing Management from the American Marketing Association.
In his spare time, he tinkers with his decade-old sports coupe, stays in touch with his grownup twins, travels the world with his wife—and reads about world travel.
